Where to invest Adsense Money

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Where to put my money
Posted by: Teshka Aug 28 2004, 04:10 AM
Hiya LoanUniverse,

I followed you over from Webmaster World =) This is a great resource you provide, and I hope the site is doing well for you. Hm, that leads to my question–probably an easy one for ya.

Basically, thanks to Adsense, I’ve gone from full-time student to making more than any of my professors in this past year. Right now I’m just sticking my money in my savings account with its horrible interest rate because I’m not sure what else to do with it. I’m reading up on starting my own business and investing but in the mean time, is there something I could do with my money that would earn more interest while being relatively short-term?

Thanks for your help.
Posted by: loanuniverse Aug 28 2004, 03:41 PM

I am not an investment advisor so at best my feedback is about how I handle my finances and my outlook on different options available to you.

First let me congratulate you on your online success. Having said that, you have to understand that the revenue that you generate right now is probably not something that can be counted to be there in a couple of years much less in five or ten due to the evolving nature of advertising on the internet. On the other hand, the investment needed to continue or increase your internet properties is low when it comes to actual monetary expense {sure it takes a lot of time to develop a site or sites, but that is what is called “sweat equity”}.

I personally have my money invested in three places. By far my best return was achieved when I bought my house in 2000. Right now I have substantial equity on it. That might be something you might want to look at doing. The second biggest investment is my combined 401ks and IRAs where the money is distributed amongst several broad based index funds. Finally, the money outside I keep in individual stocks, of which Microsoft is my largest holding.

Now you might think that having a website about commercial lending I would have my money in an income producing property or two, frankly while I have underwritten dozens of those loans, the fact that by nature I am risk adverse keeps me from getting into the business of being a landlord. Don’t get me wrong, I have with a couple of friends been looking at properties for a few years, but most times the sellers are asking for too much to begin with and our interest has never been large enough to start getting into serious negotiations.

The problem with your ” is there something I could do with my money that would earn more interest while being relatively short-term?” question is that interest rates are really low right now. Other than getting into stocks with their inherent risk to capital, I don’t see another way.

Good luck
Author: Commercial Loan Underwriter