Another Term for Hard Money?
Posted 25 September 2004 - 02:17 PM
Hard money simply refers to a real estate backed commercial loan, but it carries the specific implications of lower LTV, short-term & higher interest. Help appreciated!
Posted 25 September 2004 - 06:28 PM
In my opinion, Most people looking for commercial loans are looking for commercial real estate loans. In fact, a lot of them are prospective investors with no experience. I have observed that there is a lot of demand out there for real estate financing information from prospective investors. In fact, most of my visitors are coming for that kind of feedback and only a minority comes looking for information about “working capital, asset based lending or other types of business financing”. This prospective borrower does not know the term “hard money” at the beginning, but eventually after reading some of the information out there he will.
Personally, I would not mind more business owners asking questions about cash flow and asset turnover. After all, I spend half of my job dealing with the corporate side, but when it comes to the internet I think that it is more like 80% looking to become the latest real estate millionaire.
You might want to increase your advertising to include general terms like:
- Commercial loan
- Rental property loan
- Commercial property loan
By the way, nice work with the anchortext in your signature. I still think you are putting to much emphasis on one key term to the detriment of other more general terms, which might still give you very good quality leads.
Posted 10 October 2004 - 06:51 PM
1 user(s) are reading this topic
0 members, 1 guests, 0 anonymous users